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You've poured your heart and soul into your business, but it feels like crickets on your LinkedIn page.

You know you should be using this powerful platform to connect with new clients and grow your brand, but…

• Creating engaging content feels like a second job.
  
• Navigating the algorithm is a confusing mystery.
  
• Turning connections into clients seems like an impossible feat.
  

You're not alone.

Most businesses struggle with the same challenges on LinkedIn.

That's why I created Link HER In.

I'm passionate about helping organizations leverage the power of LinkedIn to achieve their business goals.

Here's how I can help you:

• Craft a captivating LinkedIn profile and company page that attracts your ideal clients.
  
• Create consistent, high-quality content that positions you as an expert in your field.
  
• Build engagement with meaningful connections, potential clients, and partners.
  
• Nurture relationships that convert into paying clients.
  
• Save you time and energy so you can focus on what you do best: running your business.
  

But I don't just do things for you.

I empower you.

Keep reading to learn more and see pricing.

Architecting and optimizing your LinkedIn Content Creation and Lead Generation campaigns is complex and combines several services ranging from copywriting, Implementation, content creation, social media management, optimization of your LinkedIn profiles (Personal and company), and engagement with your ideal prospects. In this section, I will break down the specific services I will perform and the sequence in which they will be delivered.

STEP 1: Go Through the Onboarding Process

Right after you choose your plan and sign up, you’ll be directed to the onboarding page. Please be as thorough as possible. The more information you provide, the better the content and campaign copy I will deliver.

Your Action Items:

• Fill out the Client Intake Questionnaire
  
• Fill out the Content Ideas For LinkedIn form
  
• Fill out the Prospect Profile form - target audience
  
• Schedule an Onboarding call with Shannon to answer any questions and get access to your LinkedIn account.
  

Our Action Items:

Once the Client Intake Questionnaire, Content Ideas For LinkedIn form, and Prospect Profiles are received, I will start writing the content for your personal and company page profiles, write 5 pieces of engagement copy for your Lead Generation campaign, and write two weeks' worth of content for LinkedIn profiles. There is a five-business-day turnaround. Once I am done, I’ll send it to you for review and suggested edits. It will be at this time that we will schedule your onboarding call.

STEP 2: Optimize LinkedIn Profiles and Set Up LinkedIn Marketing Campaign(s)

During this phase, I will optimize your LinkedIn profiles, both your personal and your company. We want your LinkedIn profiles to be a reflection of your website with a clear call to action. We will write all the content to optimize your profiles, everything from the background header to your summary. We want your ideal prospect to know exactly who you are, what you do, and how you do it as soon as they visit your profile.

Your Action Items:

• Upgrade to LinkedIn Sale Navigator Core
  
• Send us a Professional Profile Image
  
• Send us an image that you associate with your brand. This image needs to be at least 1586 x 396 px and 300 DPI. If you do not have an image you’d like to use, we’ll find one for you.
  
• Send us your logo in .png format, preferably transparent.
  

STEP3: Content Creation and Engagement

Our Action Items:

• Manage LinkedIn Company page, Profile Page, and Groups.
  
• Ongoing Lead Generation Campaign copy optimization.
  
• Create & Maintain Monthly Content Calendar
  
• Create a Maintain Weekly KPI Growth Chart
  
• Monday through Friday are post days. We will set a schedule that works best for you.
  
• Content Creation - Short Posts (500-750 words) | Medium-Length Posts (750-1200 words) | Long-Form/in-depth Posts (1200+ words)
• We will create an image bank from the images and resources you have, along with new images I will create. This way, each post has a visual representation.
• Moderate comments and engage on your behalf.
  
• Answer most messages - For messages I am unable to answer, I will defer to you.
  
• Create a LinkedIn newsletter - One of the best ways to grow your LinkedIn audience.
  

STEP 4: Lead Generation AKA: Growth Strategy - Make your presence known to your target audience.

A Note About Lead Generation:

Lead generation is not a one-and-done service that provides permanent results without any additional effort on your part. It is a 28-step process that starts with building awareness around your brand, product, or service. This includes interaction with your brand, reviews, and testimonials, many more steps...and ends with a new customer.

To ensure its effectiveness, active participation from you is required.

Additionally, you should consider utilizing other marketing tactics to help supplement your lead generation efforts, such as sending out emails and newsletters or setting up automated campaigns using your company's CRM.

This is something I can help you with.

Our Action Items:

Every day, I will do the following for you.

• Send 55 connection invitations to your target audience a day.
• Send up to 150 InMails a Month
• Go through and gather messages from those who show some level of interest. And exclude those who say they’re not interested.
• I will send you an email with those who have engaged and had questions outside of your campaign. IT’S UP TO YOU TO RESPOND TO THOSE MESSAGES.
  
• Accept connection requests based on your target audience.
• Collect data of all profiles visited - Analytics & KPIs - I track this weekly.
• Continue ongoing engagement between connections.

STEP 5: Bi-weekly check-in and Unlimited Email Support

Every two weeks or so, we will do a check-in call to review the campaign and lead generation results. We will also discuss the content calendar and the upcoming topics to cover. I am here to answer any questions that may have come up during the week, for example, questions or concerns about Analytics and KPIs and/or if Search or Copy optimization if needed. Take advantage of these calls; I’m here for you and care about your success.

Pricing includes everything you read above and is based on how many times you want to post content each week. If you prefer to supply your own content, then it may be best to schedule a call so we can talk about something more custom tailored.